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An observational study of voters on the internet
Please use this identifier to cite or link to this item:
http://hdl.handle.net/1860/2009
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| Title: | An observational study of voters on the internet |
| Authors: | Robertson, Scott P.
Wania, Christine E.
Park, Sang Joon |
| Issue Date: | 2007 |
| Citation: | Paper presented at The 40th Annual Hawaii International Conference on System Sciences: pp. 90. |
| Abstract: | Voters in a democracy have the responsibility to
learn about the candidates and issues on which they
are deciding. The internet offers voters unparalleled
opportunities for finding information relevant to
elections. Use of the internet for politics is increasing
dramatically, yet we know little about the details of
what people are doing with it. We describe an
observational think-aloud study of people using the
internet in a mock-voting situation. Our voters were
primarily opportunistic browsers following a noncompensatory
search strategy who engaged in
simultaneous searching, reading, evaluating, and
deciding. Based on our results, we offer ideas for the
design of a voter portal. |
| URI: | http://dx.doi.org/10.1109/HICSS.2007.70
http://hdl.handle.net/1860/2009 |
| Appears in Collections: | Faculty Research and Publications (IST)
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