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A case study: How to organize a tour to China for an American Children’s Theatre
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|Title: ||A case study: How to organize a tour to China for an American Children’s Theatre|
|Authors: ||Ye, Jing|
|Keywords: ||cultural exchange;children's theatre;China;touring theatre|
|Issue Date: ||1-Nov-2010|
|Abstract: ||The Enchantment Theatre Company (ETC) is to create original theater for young audiences and families in Philadelphia. Because the children's theatre is important for children to thrive and China is one of the fastest growing economies in the world, the author is exploring the opportunity of organizing a tour to China for the ETC.
The author conducted the research on general cultural exchange procedure; analyzed successful samples and described the communication process of the ETC's case including direct government authorization agency and indirect government authorization agency. Three key factors important to the success of cultural exchange were concluded at the end, theatre's originality, professional promotion and government support.
The author hopes to lead this cultural exchange project to be successful. It will help the Enchantment Theatre achieve a higher identity and development, especially in China. At the same, China’s children will have the opportunity to enjoy one of high quality children's theatres in the world.|
|Description: ||Advisor: Cathy Bartch|
|Appears in Collections:||Arts Administration Theses|
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