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Please use this identifier to cite or link to this item: http://hdl.handle.net/1860/3457

Title: Marketing Urban Art: A Case Analysis of the Exchange Project
Authors: Asbury, Philip
Keywords: Urban art;marketing;exchange project
Issue Date: 14-Apr-2011
Abstract: The Exchange is an interactive project that promotes a sharing of stylistic influences amongst a select group of urban artists. The project is web-based but it also mounted a four city tour in 2007. As scholarly research is very limited in the genre, this study was an attempt to gather the few existing sources, general information, and first hand knowledge of the author, a participant in the Exchange. The result is a look at the best practices in marketing urban art. The financial details of the Exchange were unable to be included. The author recommends that urban artists partner with organizations that share a similar mission and to focus on viral marketing.
Description: Advisor: Ximena Varela
URI: http://hdl.handle.net/1860/3457
Appears in Collections:Arts Administration Theses

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Final Thesis 8.5.09.doc127 kBMicrosoft WordView/Open
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