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Interactive advertising for local news broadcasts: an exploration of potential
Please use this identifier to cite or link to this item:
http://hdl.handle.net/1860/3677
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| Title: | Interactive advertising for local news broadcasts: an exploration of potential |
| Authors: | Yarsinsky, Eric Shawn |
| Keywords: | Television management
Local mass media
Interactive television--Advertising |
| Issue Date: | Nov-2011 |
| Abstract: | This thesis will discuss various forms of interactive television including one-screen, two-screen and three-screen interactivity. Various formats of interactive advertisements will also be analyzed in terms of how they could be applied to local news broadcasts. As a conclusion, a sample interactive television application for use during local news broadcasts will be introduced. |
| URI: | http://hdl.handle.net/1860/3677 |
| Appears in Collections: | Paul F. Harron Graduate Program in Television Management theses
Drexel Theses and Dissertations
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